Tuesday, March 28, 2006

A reason to "Believe..."

Kent State University has announced its graduate architecture program is moving to downtown Cleveland. It’s our hope the annual influx of creative minds will spur a higher level of consciousness for design and how it can shape indvidual and collective experiences.

We believe this announcement holds the promise of giving our central city the distinct look that could be classified some day as “Cleveland Style,” attracting even more members to our region's creative class.

Furthermore, this would mark a major evolutionary step towards defining the Cleveland brand, allowing all of us to abandon empty slogans or, worse yet, relying on national media to define it.

Best of all, better city design is a proven path to defining a region's comparative advantage.

These possiblities are something we can believe.